The Delivered Life
It all started very quietly, first Chinese food and pizza, then maybe sub-sandwhiches. Next came dinner delivery, which let's face it, wasn't great (cold restaurant food still better than home cooked? I think not). We all are familiar with the drop-off dry cleaning, and of course, the FedEx or UPS guy. Why does all this matter? It matters because life gets busy. The more "help" we have organizing our multiple devices and schedules (thank you Apple), the less time we seem to have for the day-to-day operations of life.
Our friendly Northwest neighbors at Amazon.com, have worked tirelessly in recent years cornering the literary market (raise your hand if you have or know someone who has a Kindle). A few quick clicks around the site, you may throw books, bedding, even furniture into your "cart," queued up - ready for delivery - and the customer has hardly lifted a finger, so to speak. Thinking bigger, and understanding the busy lives led by their loyal local customers, Amazon has upped the ante. In the same series of clicks, Seattle area residents may now add entire grocery orders - delivered - for free. The word my friends is...AmazonFresh.
In all honesty, I was a bit put off by the concept of deliverable groceries. Personally, I enjoy connecting with local produce vendors, farmers markets, etc.. for my fridge fill-ups. That said, I tried it. The coverage area does not cover Eastern Washington, so I had the groceries sent to my family home on Mercer Island. The delivery guy could not have been more nice. They were early, but waited at the top of the drive until the previously selected delivery time arrived. The produce is FANTASTIC. Right now, the Jazz apples are fabulous, as is their constantly growing online selection of goods.
In sum, you are talking to a changed mind. Despite a busy life, I happily find time to wander through the isles - but I totally "get" what the buzz is about. One thing is certain: both local and national retailers have a fierce competitor on their hands. I am curious to see what they will come up with next. Hmm.
(Let me also mention, they will leave your groceries upon request for you to come home to. Frozen goods? No problem - lined totes. They've thought of everything.)