RSIR Secures Exclusive “Home of the Day” Multi-Media Marketing Platform with Puget Sound Business Journal Network
Unique Marketing Partnership Explores the “Business of Extraordinary Living” for Consumers Each Day
SEATTLE, WA. – Realogics Sotheby’s International Realty, the Pacific Northwest’s largest affiliate for the global real estate network, announced today an exclusive marketing agreement with The Puget Sound Business Journal (“PSBJ”) to sponsor a daily property showcase on its multi-media platform. The “Home of the Day” will be selected from the brokerage firm’s inventory listed for sale and broadcast on the PSBJ’s website alongside feature articles, within a dedicated hosted web portal and as part of the popular afternoon newsletter that reaches nearly 20,000 subscribers. The platform will also soon feature a dynamic voting component so consumers can register their preferences for the “Home of the Week”, which will be further promoted online and in print within the weekly newspaper. The“Home of the Day” is now live.
“We are grateful to be the exclusive real estate brokerage for this compelling marketing engagement,” says Andrea Savage, Marketing Manager for Seattle-based Realogics Sotheby’s International Realty. “This is the perfect pairing. We are known for properties of distinction throughout the region and The Puget Sound Business Journal has a tremendous following across all industries in the Pacific Northwest. Together we’ll explore the business of extraordinary living as part of this unique residential showcase. We’ll serve it up on a daily basis with a slideshow of photos, video, a property description, broker profile and more.”
Savage notes that real estate has become a very popular topic to view and discuss spawning countless blogs and social media spectacles of recent. In January 2012, The Puget Sound Business Journal reported the most viewed story of 2011 was a slideshow about downtown penthouses being sold by Realogics Sotheby’s International Realty. To be sure, articles, blog posts and slideshows relating to residential real estate is an increasing trend, according to Gordon Prouty, Publisher of The Puget Sound Business Journal. This was confirmed again in June when the brokerage firm inserted a 100-page glossy magazine called “The Collection” inside The Puget Sound Business Journal to great fanfare.
“We’ve known Realogics Sotheby’s International Realty to be a progressive marketing firm and so it’s of little surprise we have their sponsorship for “Home of the Day” here in the Puget Sound Region,” said Prouty. “Their brokers represent exceptional listings of all property types and price pointsand soon they will gain enhanced exposure across our entire platform. This is a tremendous local complement to their global reach.”
Prouty reports “The Home of the Day” platform is already running in several metro areas including San Francisco and North Carolina. For more information visit www.NWHomeoftheDay.com.